Frequently Asked Questions

1. How do I know what size to order? 

A  size chart is including for each company next to the size option. Dresses are sized by measurements: bust, waist, and hips. Typically prom and evening dresses run a size smaller than normal dresses. You must measure with a measuring tape your bust (Mid chest area), waist (mid stomach area), and hips (mid thigh area) to determine your size. If your size falls in between a measurement, choose the bigger of the two to ensure proper fit. Some gowns may need to be adjusted and this is not included in the price. The length of the long gowns is standard length which is usually 57-59 inches from shoulder to floor.

2. Why are your dresses less expensive?

We at First Lady Prom have been in business for over 30 years and we have the buying power to purchase huge quantities from companies therefore acquiring discounts and in turn pass the discount to you, our customers. If you are to find a cheaper price on the web for one of our gowns, email us the website name and we will review it and beat our competitor’s price. (certain restrictions apply)

3. What happens when I place an order?

Once you place an order, you will receive an email confirming receipt of your order. If dress is not in stock you will be notified within 24 hours of your order so you will be able to pick another dress. If dress is in stock you will be notified as well and you will receive a tracking number upon request through Please allow 7-14 days for shipping of the gown.

4. Can I order a dress that is not on the site?

Due to the nature of our business and the hundreds of prom companies it is very difficult to upload every single dress on our website, but no worries. If you happen to find a dress that is not listed on our website, simply email us the company name, style number, color, size and prom or party date and we will get back to you with a price.

5. Do you have any retail locations?

We are subsidiary company of First Lady Couture Boutique which has several retail stores in Michigan. We are independently owned but use the First Lady name that has been synonymous with the fashion industry for over 30 years. We welcome you to visit one of the First Lady Locations for all your prom, pageant, and wedding needs as well.

International Orders

We ship our dresses all over the World.  We are not responsible for extra shipping, taxes and duties that may be incurred in your country.